Pimp Your Biz




Both innovative and ordinary start-ups and SMEs, even more than 5 years old, business ideas not yet established and all those who have an innovative project that can be integrated with the sectors where the H PATH group operates and its internal projects.

Yes, individuals without a team can also apply.

Yes, Pimp Your Biz is internationally. The application can be submitted either by a foreign company or by a team not resident in Lombardy.

All those projects (even if from different sectors) capable of bringing innovation, facilitating processes and improving or creating new solutions in the 3 areas of the group will be welcomed: Beauty & Wellness, Lifestyle, healthcare.


No, the templates on the application were drawn up in order to help and guide those who only have a business idea and have not yet drawn up their own Business Plan.

The video pitch that is requested together with the application form allows candidates to present themselves directly so that the Pimp Your Biz jury can learn more about the team, the project presented and the possibility of integrating it within the realities present in H PATH. A simple video of up to 3 minutes is required, even shot with a normal smartphone.

The necessary documents to be attached in addition to the application form are the following:

• Presentation video pitch; (both companies and business ideas)
• Identity card, tax code and curriculum vitae of the team members; (both companies and business ideas)
• Chamber of Commerce registration; (business company)
• Certificate of registration in the business register; (business company)
• Constitutive Act; (business company)
• Statute; (business company)

In addition it is possible to attach brochures and any other document functional to the evaluation of the project (presentations, BP etc.)


Yes, for the 3 finalists who have passed the selection phase, the offices at our Piacenza office will be made available.

The finalists of the call will not attend coaching or mentorship lessons. Phase C involves planning the objectives and activities of each individual project through specific meetings with each finalist team.

Both for individual meetings during the selection phase and for the development phase, physical presence is desirable but not mandatory. The meetings will be scheduled not only based on the needs of the project but also on the needs of the Group and the finalist Teams.

In the event of withdrawal by a participant of the project team or the project itself, the H PRO HUB Certified Incubator reserves the right to protect its interests deriving from the activity carried out up to then. It should be noted that any activity or commitment undertaken, even towards third party partners, will be governed by specific agreements established ad hoc by mutual agreement between H Pro Hub and the Team.


The final prize corresponds to a sum of € 300,000.00 in equity participation. The prize, awarded at the end of phase C, can be attributed to a single project as well as divided among all the projects that have completed the phase according to individual needs.

A predefined percentage of equity has not been identified. The bonus can be paid either through a capital contribution or a shareholder loan. In any case, the best solution will be evaluated by mutual agreement with the team of the selected project with the mutual desire to maximize the effects according to specific needs.